Gear Patrol Announces First Annual Product Culture Conference

Gear Patrol, the award-winning digital and print publication, content studio and online store, has announced that it will be holding its first annual content-meets-commerce conference on Friday, September 27, 2019 at the Classic Car Club Manhattan at Pier 76 in New York City. This event has been years in the making and is now officially entitled Stocked: A Product Culture Conference presented by Hill City.

Gear Patrol’s editors spend every day discovering everything there is to know about the goods that touch our lives. Stocked is the culmination of their research, testing and storytelling, delivered to a live audience, including brand marketers keen to take advantage of new journalistic models for advertising purposes.

Through key talks by industry leaders, editorial presentations from the Gear Patrol leadership and staff and on-site brand activations, the first-annual Gear Patrol conference will celebrate product culture by unveiling the stories, ideas and people behind the very objects that influence us. This rich content will be supplemented by commerce in the form of shoppable areas and moments throughout Friday’s programming. These shoppable areas will also be open to the public on Saturday, September 28.

Gear Patrol has chosen the Classic Car Club Manhattan as the founding venue of this annual flagship event. Of the location, Zach Mader — partner and vice president of advertising and partnerships at Gear Patrol — says: “When we considered all of the factors that play into hitting the right notes for the Gear Patrol reader, Classic Car Club Manhattan was the perfect place to host Stocked. Our readers are certainly inspired by amazing automobiles and high design, but most importantly they love to pursue quality goods and experiences. Classic Car Club Manhattan definitely exudes those ideals.”

Stocked is presented by new menswear company Hill City, a high-performance men’s apparel brand offering technical clothing that transitions seamlessly through the day — with a focus on performance, style, and sustainability. Their product line fuses a clean aesthetic with hidden technical innovation that is felt rather than seen, allowing men to focus on purchasing fewer, more versatile pieces. 

When Hill City was approached about Gear Patrol’s Stocked event, it was clear several synergies were aligned. Of the partnership, Noah Palmer, general manager of Hill City says: “We've always admired Gear Patrol as a brand and publication. We both care about great products and how they improve our lives. We are excited to help bring this event to life.”

Other sponsors include the groundbreaking British technology company Dyson, as well as Herman Miller, who is verbally committed for a dynamic partnership inclusive of Stocked through the rest of the year. Local partners include Fuku, a fried chicken restaurant by Momofuku, and Ace Hotel New York. Each brand participating in Stocked, as well as those yet to be announced, have been carefully selected for their dedication to amazing product design, development and the life-enhancing results their products have demonstrated for consumers.