GE Vernova Spotlights the Energy of Change with Visually Striking Campaign

On the one-year anniversary of its spin-off from General Electric, GE Vernova is launching its first-ever global brand campaign, ‘The Energy of Change’. This visually striking, emotionally charged initiative highlights the opportunity, progress and momentum happening across the energy sector today. The campaign focuses on relentless optimism and how it is essential to innovation and delivering the critical energy technologies the world needs right now, as energy demand is expected to grow by more than 50% in the next 20 years.

“At GE Vernova we know that breakthrough ideas require resilience, grit and a commitment to never giving up and seeing new ways forward - it’s how we’ve advanced our technology for more than 130 years,” said Kristin Carvell, GE Vernova chief communications officer. “We are thrilled to debut our global brand campaign and celebrate the spirit and impact of relentless optimism and how it drives us as we continue our work to run the world on smarter energy every day.”

At the heart of the campaign is a bold, fast-paced film that symbolises forward progress and showcases the technologies that are shaping the future of energy across each of GE Vernova’s three business segments: Power, Wind and Electrification. The Energy of Change campaign showcases the journey of innovation and how world-shaping change isn’t easy. As the film demonstrates, it’s about “fixing things, changing things, changing the way we fix things” – a virtuous cycle of continuous improvement and real action that drives results. The campaign uses the Japanese art of kintsugi – the art of breaking and repairing to create a more beautiful object - to symbolise the power of resilience and the art of the possible in the innovation process.

GE Vernova’s entrepreneurial edge is embedded in its name. GE Vernova retained its treasured legacy “GE” in the name as an enduring and hard-earned badge of quality and ingenuity. “Ver” / “verde” signal Earth’s verdant and lush ecosystems. “Nova,” from the Latin “novus,” nods to a new, innovative era of energy that GE Vernova is delivering.

The campaign also features three GE Vernova teammates from around the world representing each of its three business segments and a range of its technologies from the portfolio. GE Vernova’s cultural operating principles are symbolically woven throughout the film – its prioritisation of safety (safety goggles vignette), its lean operating model focused on continuous improvement (kintsugi vignette) and a commitment to a One Team approach (abstract ‘motion art’ particles coming together to drive forward progress).

Launching today, the campaign will roll out globally across a mix of broadcast, streaming, out-of-home (OOH), social, and digital with major media placements timed around the NCAA’s March Madness tournament and will drive traffic to gevernova.com.

The campaign was developed in collaboration with Droga5 and Accenture Song Sustainability.

Find out more here.