Gatorade Powers Teams' Super Bowl Journey
To promote the amount of Gatorade it took to power the Broncos and Seahawks on their way to the Super Bowl on Sunday, TBWA\Chiat\Day placed 3840 bottles on the exterior of the Trump Soho Hotel in New York City.
The bottles feature digital "projection mapping" visualising the journey of both teams through the season. Each of the bottles on the panel is projected with a different Gatorade flavour, as if each bottle were a “pixel." The effect gives the panel the feeling of a 3D animation.
During a typical NFL game, a football team will consume approximately 40 gallons of Gatorade. That equals 160 bottles of 32 Ounce bottles of Gatorade. Through the 24 games a team plays in the season, that equates to 3840 bottles.
Credits
Client: Gatorade
Agency: TBWA\Chiat\Day
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Creative Director: Renato Fernandez
Creative Director: Gustavo Sarkis
Creative Director: Guto Araki
Associate Creative Director: Doug Menezes
Digital Producer: Kristin McCarron
Executive Project Manager: Karen Thomas
Executive Print Producer: Kerri Sparkman
Senior Art Producer: Anna Willman
Managing Director: Peter Ravailhe
Group Account Director: Blake Crosbie
Account Executive: Robyn Baker
Account Executive: Ralph Lee
Sports Marketing: Erika Buder
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Production Company: Brand New School
Creative Director: Ben Go
Executive Producer: Paul Abatemarco
Producer: Christie Price
Lead Animator: Cameron Walser
Lead Compositor: Peter Murphy
Production Company: Monster Media
Director of operations - mike Sandrin
Director of research & development - James Laurino
Project manager - Lindsey fuller
Coolux technician - Jacob Zobrist
Post Production: TBWA/Chiat/Day
Editor: Brooks Miller
Assistant Editor: Nick O'Neill
Post Production: VBE
Senior Editor: Greg Young
Producer: Orlee Klempner
