Gatorade Launches New Campaign with Gabrielle Union and Dwyane Wade

Gatorade is officially adding Gatorade Zero – a new, zero sugar hydrator with all the electrolytes of Gatorade Thirst Quencher – to its hydration portfolio full time through a new campaign with Dwyane Wade and Gabrielle Union.

The campaign – one of the couple’s first projects together – is headlined by a :30 TV commercial, featuring an exercise battle where Dwyane and Gabrielle push each other to prove who can go the hardest in the gym. That’s where Gatorade Zero comes in. It provides athletes with another hydration option for shorter, lower intensity exercises and for athletes looking for greater personalization for hydration and fueling needs.