Gatorade Helps Make National Team Jerseys Weigh Less in Exciting Women’s World Cup Campaign

Gatorade®, the world's number one sports drink, once again reaffirms its commitment to promoting sport by sponsoring four of the teams competing in Australia and New Zealand.  

Gatorade promotes inclusion in sport. This time, the brand unveils its sponsorship of the women's national football teams of Brazil, Costa Rica, Colombia and Canada in its latest international campaign, highlighting the role of sweat in great physical challenges. Gatorade accompanies the athletes through every drop shed, ensuring rapid rehydration and recovery in the moments when it's all or nothing. 

The campaign, developed by the agency ISLA São Paulo, portrays the responsibility that every athlete feels when wearing their country's jersey. In these moments of pressure, only preparation, teamwork and leaving every drop of sweat on the pitch can lighten the weight that comes with the honour of wearing the national jersey. Gatorade accompanies and encourages every athlete before, during and after every match.

"With this campaign, we once again want to encourage sport, show the importance of hydration and, of course, praise our athletes, who count on the help of Gatorade in every training session and now, in this important moment", said Jorge Natteri, Gatorade's marketing manager for Brazil. 

The content uses the image of a suit of armour to visually translate the responsibility and weight of wearing the jersey of their national team, showing that Gatorade is ideal to help alleviate the weight that any athlete feels when representing their country by helping them perform at their best at every moment.  

"The weight of the jersey" is born from a universal football insight and connects with all the sweat behind those who conquer the privilege of representing a country," said Rodrigo Grau, partner and CCO of the agency ISLA.   

The new Gatorade campaign will be aired in Brazil, Colombia, Costa Rica and Canada, countries where Gatorade is the official sponsor of the respective national women's football teams. The content will be broadcast on the brand's official social media channels and will have local spin-offs in each of the four markets included in the campaign.