Garnier and Comedian Ilana Glazer Shake Up Skincare with ‘De-Glaze With Me’ Campaign

Skincare lovers, brace yourselves - Ilana Glazer is taking on the world of skincare trends. Garnier is teaming up with Ilana Glazer to launch its latest skincare innovation: Garnier Micellar Water with Salicylic Acid. The comedian and skincare brand are disrupting beauty trends, from 'glazed donut' skin to 10-step routines, championing Garnier Micellar Water with Salicylic Acid as her way to 'De-Glaze' makeup, leaving skin fresh, purified, and mattified. Garnier's De-Glaze My Makeup With Me campaign highlights the need for skincare solutions that work for sensitive and oily to acne-prone skin, providing an easy and effective alternative to endless skincare routines. Ilana kicks off the campaign with a comedy sketch that highlights the extravagance of modern skincare and beauty trends.

In a rant heard around the internet, Ilana Glazer breaks down the exhausting process of getting ready - spending hours prepping, applying, and perfecting makeup application - only to wipe it all off at the end of the night. She pokes fun at the ever-evolving beauty aesthetics, from 'dolphin face' to the 'glazed donut' look, joking that it's just oily skin with good PR. She then flips it, celebrating the ultimate beauty moment: taking it all off - or as she calls it, De-Glaze With Me - comparing it to the relief of removing a bra after a long day. The partnership turns the frustration into a solution with the De-Glaze My Makeup With Me campaign, proving that makeup removal can be simple, and even satisfying.  

Designed for sensitive and oily to acne-prone skin, Garnier's latest Micellar Water formula removes makeup, mattifies, and cleanses away impurities in one simple step. The innovative all-in-one cleanser and makeup remover mattifies all day thanks to its lightweight, non-stripping formula that keeps skin fresh and balanced.  For those with oily or acne-prone skin, some traditional cleansers can fall short - either leaving behind excess oil or stripping the skin entirely.

"It is crucial to recognise the importance of complete makeup removal as a fundamental aspect of skincare, especially for individuals with skin that is oily and prone to acne," said Ali Fakih, SVP Garnier USA. "Recognising that a single cleansing method doesn't work for everyone, we've launched a subtly humorous campaign to highlight this issue. Our new Micellar Water with Salicylic Acid is specially designed to effectively remove makeup, excess oil, and purify the skin, all while remaining gentle enough for even sensitive, acne-prone skin. Because your skin is unique, not just a passing trend, it shouldn't be treated like one."

The integrated campaign will launch across social media, featuring a dynamic line up of beauty, gossip, and comedy influencers, including Benton McClintock, Chris Burns, Louis Levanti, Taryn Delanie Smith, and Arielle Lewis. Supporting the activation, the exclusive 'De-Glaze With Me' comedy sketch is available only on Garnier's social channels.