Gambling Brand Play Alberta Rekindles the Fun in the Everyday

It's human nature to get bored, especially when things fall into a routine. What some consider thrilling can become mundane with repetition, even if some of our lives are considered wildly exciting by others. The new 'Go All In On Excitement' campaign from Play Alberta features three individuals with exciting professions- a storm chaser, wrestling referee, and rodeo clown. Despite their exciting professions, they’ve all fallen into a bit of a rut and there seems to be nothing that excites them anymore… That is until they discover Play Alberta. With online casino games, sports betting, and the flexibility to purchase lottery tickets online, their excitement is suddenly rekindled.  

While security and safety are important, this year, Play Alberta and McCann West wanted this new campaign to promote the fun and excitement that Play Alberta offers - matching all the large players in the market while still offering the safety and security of being a government-run site. For Play Alberta, gaming should always be about fun. 

The campaign features TV, OOH, and Radio, and digital, and will run exclusively in Alberta, Canada, through summer 2024.