FSCS Encourages You to Protect Your Financial Investment

People need to ensure their investments are FSCS-protected and it’s often too late when people first check. 

FSCS protects you when financial firms fail. If a business is to go out of business and can’t pay your claim, government-backed FSCS step in to pay compensation. 

Treacle7 partnered with Four agency to create this government TV campaign which informs audiences of the importance of protecting your financial investment across television, video on demand and radio. 

This campaign articulates the relaxed nature of our protagonist relaxing in the knowledge that his pension and granddaughter's future are in secure hands. FSCS offers security and peace of mind, but people need to ensure their investments are FSCS-protected and It’s often too late when people first check.

A technical review of the production from James Cookson reads, “In crafting this TV commercial, we prioritised texture, utilising close shots of burgers being flipped, turnstile bars twisting, and fans eagerly awaiting kick-off. The storyline cleverly weaves in the message about pension 

protection from FSCS, introducing a touch of tension that quickly resolves as John and Sarah reach their seats. This narrative isn't just about football; it's a story about people, resonating with fans and non-fans alike, and delivering the important FSCS message.” 

This multi-media campaign executes a cohesive message across TV and Radio platforms. Thanks to an intelligently cast voice actor, sound and visual design.