Juggle Family Life Easier with the Department for Education's Childcare Choices

Treacle7 team up with the team at Four Agency Worldwide to bring this impactful campaign to life for the Department for Education – Childcare Choices.

Changes to childcare support mean you might now be eligible for more help than ever before. Childcare Choices not only gives your child a great start but also provides you with more work options - helping make the juggle of family life a little easier.

Behind the Scenes

This production was a masterclass in precision planning. With over 50 children and a cast of 150, the team brought this ambitious project to life over two action-packed weekends. From seamless coordination to expert direction, the dedicated team worked tirelessly to capture authentic, heartfelt performances that truly resonate.

Every detail - from scheduling to on-set logistics- was carefully orchestrated to ensure a smooth shoot, delivering a final campaign that’s as impactful as it is memorable.

The campaign is now live across multiple platforms, social media, radio, digital radio, and Out-of-Home (OOH) advertising.