Friends Grunt Along to Australian Open in TAB ‘In Play’ Spot
To coincide with the Australian Open, VMLY&R New Zealand together with MBM, has released its latest campaign for TAB, launching a new and improved betting experience.
The TAB 'In Play' zone features advanced technology that allows you to place a bet on live sport with constantly updating betting options, live scores and event information. This means viewers are able to jump on a betting opportunity as they see it play out on their screens.
The latest campaign will be the first in a series of more product focused communications. The team at VMLY&R have done a great job of highlighting the 'In Play' zone in a fun and irreverent way that we're confident will hit the mark with our customers."
The new campaign launches on January 14th and will run throughout the Australian Open on SKY TV, online video and will also feature on Trackside, TAB social and CRM channels.
Says Guy Denniston, creative director, VMLY&R: "TAB's brand is all about getting people more into the game. Now you can place bets throughout each event with 'In-Play' and feel even more involved in the action."
With so many opportunities to get involved and place a bet, the campaign allows Kiwis to play every ball along with the players and enjoy the game as it unfolds.
Group Business Director: Will Tran
Managing Partner: Sean McCready
Media Agency: MBM
Director: Dan Max
Executive Producer: Katie Millington
Managing Director: Katie Millington
Production Company: Eight
Creative Agency: VMLY&R New Zealand
Creative Director: Guy Denniston, Gavin Siakimotu
Executive Creative Director: Tom Paine
Group Account Directors: Katie Loverich
Head of Moving Image: Amanda Sasano
Senior Account Manager: Amelia Daly
Category: Gambling , Sports and Leisure
Genre: Comedy , People