Fresh Base Productions Relaunch with New Brand Identity and Website

Fresh Base Productions have just relaunched with a refreshed brand identity, URL and website. This exciting new look represents a new era in sport and lifestyle production and cements their reputation as true leaders in this space.

Midlands based agency Pixel Primate were commissioned in September 2022, with a clear brief for the rebrand and website.

Founder Gaurav Kumar said, “Since launching in 2018, we have worked with a host of leading sports & lifestyle brands, agencies & talent. Five years on, we needed a website that was more appropriate to our size and how we are now operating. We wanted to better showcase our great work, clearly explain our role in those projects and detail our agency offering including our links to modelling agency Ballers Models. We also wanted to highlight some of the great talent in our network who we regularly work with. I’m really happy with the rebrand and the website delivered by the guys at Pixel Primate. Seeing it all together as a body of work makes me proud of what we’ve managed to achieve already, and excited to use these tools to push Fresh Base forward into 2023.”

Nicola Comley, New Balance global senior marketing manager said, “I can’t recommend Fresh Base highly enough. The team provides a full service and they approach every part of the process with a collaborative and transparent mindset. The team has always been on hand to support no matter how unique or complex our ask, and they thrive on taking on new projects and seeing them through to execution. The quality of the work they deliver is excellent, due to the care and passion they give to each project. They are experts in the field of sports, with a real eye on attention to detail and authenticity and are always willing to go the extra mile to support their clients to find the solutions they need.”