NFL UK Appoints Fresh Base as New Production Partner

Fresh Base announces its appointment as the retained production agency of NFL UK for the 2024/2025 Season.

The partnership officially launched in May, with a promo film directed by Elliot Simpson announcing the hotly anticipated 2024 London Games fixtures taking place at Tottenham Hotspur Stadium and Wembley. Featuring the Chicago Bears, Jacksonville Jaguars, Minnesota Vikings, New York Jets and New England Patriots the release serves as a teaser for what’s to come from NFL UK and Fresh Base. 

Fresh Base will play a pivotal role throughout the Season by producing regular and engaging content for NFL UK. Through intricate storytelling and innovative production techniques, Fresh Base will serve up culturally relevant content for UK audiences, showcasing the NFL as truly 'A Different League' in the world of sports.

Gaurav Kumar, founder and executive producer of Fresh Base, said, “We are incredibly excited to work with NFL UK for Season 2024/2025. Fandom for NFL in the UK is growing rapidly every year, and we’re thrilled to now be a part of that journey. At Fresh Base, we are committed to producing content of the highest calibre, and we will endeavour to elevate NFL UK’s connection with audiences across the UK."

NFL Season 2024 kicks off 5th September, with the London Games taking place 6th – 20th October 2024.