Fresh Base Productions Campaign Champions the Paralympic Dream

Fresh Base Productions have launched a new campaign alongside new agency ICONIC 77, featuring Ballers Models’ amputee athlete Walid Saleh.

ICONIC 77 have created a launch magazine to showcase their network’s capabilities, and approached Fresh Base in October 2022 to create content for the magazine.

The photography campaign was shot by Terry Graham, showing amputee runner Walid Saleh in his training environment at Lea Valley Athletics Centre. 

Founder Gaurav Kumar said, “We had been speaking to Walid through our modelling agency arm Ballers Models, so when we were asked to pitch concepts for the launch mag, this felt like the perfect opportunity. Walid’s story is both tragic and hugely inspiring, so we wanted to use the magazine to help tell his story to the world. I’ve witnessed his dedication to the sport and his dream of reaching the Paralympics, and can see him progressing week on week. We chose Terry for the project based on his unique eye for story telling through his photography, and it’s great to see this now out in print. We’re all looking forward to seeing the shots at the launch party and working closely with the ICONIC network.”