Hublot and Huge have partnered to debut a brand new podcast series on Hublot.com, aptly titled 'Hublot Fusion Podcast', premiering May 12th with French professional footballer Kylian Mbappé as the first guest. This launch complements the limited release of the Big Bang e UEFA Euro 2020TM connected watch piece, an enhanced version of the brand’s 2018 model, timed to the kick-off of UEFA EURO 2020.
The inaugural season of the podcast series includes 12 episodes featuring interviews with footballing legends, friends and ambassadors of Hublot, including Kylian Mbappé, Xherdan Shaqiri, Kevin Pietersen, Usain Bolt, Pelé and is hosted by French sports broadcast journalist Anne-Laure Bonnet.
Hublot enlisted Huge to develop the concept, structure and visual identity of the podcast. The concept is called “the values of victory” and identifies the 12 universal values of victory - solidarity, union, passion, commitment, inclusion, equality, friendship, justice, respect, fair play, tolerance and sharing - which underpins each guest interview in the series. The visual identity graphically explores soundwaves as a mechanism to lay the foundation for what will become a long-term podcast platform for the Swiss watchmaking manufacturer.