senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Freedom Has Never Been So Epic in Yves Saint Laurent Spot Starring Dua Lipa

14/09/2022
Advertising Agency
Paris, France
1.0k
Share
BETC Etoile Rouge teams up with director Jenn Nkiru on spot featuring a new rendition of George Michael’s 'Freedom!'

In this new campaign for YSL, Dua Lipa stars in a spot directed by award-winning Nigerian-British director Jenn Nkiru.

For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover of George Michael’s 'Freedom!'.


Sun, sky, sand, water... The film plays with these forces, cutting between natural and urban environments. Filmed with magical realism, Dua totally owns YSL’s couture style at its sharpest.

For the new LIBRE campaign, Dua delivers a brand-new, blazing-hot cover of George Michael’s iconic 1990 hit, turning it into a freedom anthem for LIBRE women throughout the world.

Credits
Work from BETC Paris
The Ice Ballet
Citroen
18/04/2024
23
0
Super
Canal+
10/04/2024
13
0
Paving the Way
Norauto
08/04/2024
21
0
ALL THEIR WORK