FRED & FARID Launches New Website

The past three years have been revealing for us all, both individually and socially. As creatures of habit, we are often thrown into disarray when the tables are turned, when right-side up is suddenly upside-down, when we can’t predict the future. But when we roll with the punches and allow ourselves to break the rules, we discover our highest potential.

FRED & FARID's new website redesign is a reflection of this, acting as an interactive ode to the resolute adaptability that has shaped FRED & FARID since its founding.

Site visitors can now discover all of FRED & FARID's purpose-driven campaigns from each of its Los Angeles, New York, Paris and Shanghai offices. Using the 'style' button to change the site’s colors and fonts, visitors can make each visit a unique and immersive experience. The agency’s creative works can be viewed and categorised by users covering a wide range of keywords/genres (Activation, Brand Identity, Celebrity, Comedy, Consumer Packaged Good, Docustyle, Gen, Hardware, In-House Production, KOL Centric, Product Centric, Social Media, Sustainability, Tik Tok…) allowing each user to discover a specific and dedicated topic or industry (Alcohol, Automotive, Bank & Insurance, Beauty & Skincare, CSR, Entertainment, Fashion & Lifestyle, Food, Gaming, Hospitality, Luxury, Music, Non Alcoholic Beverages, Non-Profit, Retail & e-retail, Sport, GAFA & BAT...).

fredfarid.com is a digital chameleon, celebrating the FRED & FARID business approach; an ever-evolving snapshot of the global culture that FRED & FARID heralds: a particular and delicate mix of the French sense of craft and taste, the Chinese sense of tactic and digital, and the American sense of vision and strategy. The agency has built its network from East to West (from China to America), synthesising the creativity of Europe, North America, and Asia. FRED & FARID is global and local, micro and macro, and everything in-between. The new website reflects this signature strategic development, adapting to the cities in which the offices operate independently. Each office was built by embracing the energy of the respective city in order to develop its own individual style. Thus, when the website is refreshed, it becomes infused with new tones, embodying the golden sunshine of Los Angeles, the vitality of New York, the soulfulness of Paris, the electricity of Shanghai.