Framestore Pictures Signs Fernando Cardenas

Framestore Pictures today announced that it has signed cinematographer and commercial director Fernando Cardenas to its roster.

Fernando began his career working for the production company The Directors Bureau. It led to collaborating with a variety of innovative artists and filmmakers including Roman Coppola, Mike Mills, Sofia Coppola and others.

In addition to his work behind the camera as a DP, Fernando was instrumental behind the scenes, creating treatments and visual research for various commercial and feature film directors at companies like HSI, Biscuit Filmworks, Smuggler and Supply & Demand.

Fernando’s cinematic vision caught the attention of TBWA\Media Arts Lab, who tapped him for a range of productions, from web content to TV spots. As a director, Fernando’s eye for execution has shaped brands for global clients, including, Apple, HP, Google, ESPN, Adidas, Facebook, and Beats by Dre.

Signing Fernando is the latest move in Framestore’s ongoing evolution to expand its services beyond an award winning VFX house, with the talent and tools to deliver the total project, from inception to completion.

In creating this new model, Framestore has bolstered the foundation of the office suites over the past year, as well. The Global-based company recently tapped Executive Producers Jennifer Siegel and John Duffin, who came on board in 2014 to spearhead Framestore Pictures’ operations out of the New York, Los Angeles and London offices. With their combined experience, Siegel and Duffin have and continue to cultivate a stellar roster of directors with diverse backgrounds, who provide solutions throughout every stage of the process to execute a single creative vision. This is exactly what FernandoCardenas brings to the mix.

“I have had my eye on Fernando for a while,” said John Duffin, Executive Producer at Framestore Pictures. “His depth of experience, photographic prowess and impeccable technique will only add to the breadth and depth of what we are working to achieve at Framestore Pictures.”