FP7McCann Riyadh Appointed as Creative Partner for Mountain View’s Expansion in Saudi Arabia

FP7McCann Riyadh, a leading creative agency, has been named the creative partner for Mountain View’s expansion in Saudi Arabia, a visionary Egyptian real estate developer renowned for designing vibrant, community-centred projects.

This partnership marks a significant milestone as Mountain View expands its footprint into Saudi Arabia, aligning with the Kingdom’s Vision 2030 and its ambitious efforts to foster progress and building future-ready communities.

With a shared commitment to developing next-generation communities, FP7McCann Riyadh will amplify Mountain View’s presence and drive the creative narrative through the launch of their localised tagline, عيش السعادة (Experience Happiness), reflecting the brand’s vision of "Bringing Life to Land and Spreading Happiness Around Us.”

The agency will offer a comprehensive suite of creative services, including brand strategy, creative development, and integrated campaign execution. This tailored approach is designed to help Mountain View achieve its objectives of leveraging Saudi Arabia’s real estate potential and delivering impactful business results.

Abubakr Makhlouf, CEO of Mountain View KSA stated that their collaboration with FP7McCann Riyadh is based on a shared vision to build communities that reflect Mountain View's progress and ambitions as a future market leader in KSA. He noted that FP7McCann Riyadh's history of bold, creative ideas and their understanding of audience connection made them the ideal creative partner for this important phase of their journey in Saudi Arabia. Their deep understanding of the local market, combined with their innovative storytelling and creativity, made them the perfect choice to realise their vision in a way that resonates with the Saudi market.

Amr El Kalaawy, regional managing director, FP7McCann KSA says, “Working with Mountain View is an opportunity to contribute to a larger story of transformation in Saudi Arabia. We believe in the power of creativity to drive meaningful change. This collaboration allows us to push boundaries, delivering innovative campaigns that not only amplify Mountain View’s vision but also create emotional connections with their audiences. By weaving together local insights, forward-thinking strategies, and bold creative execution, we aim to craft work that resonates deeply, inspires communities, and reflects the dynamic progress of the Kingdom under Vision 2030.” 

Over the past 20 years, Mountain View has established a distinctive footprint in developing innovative residential communities in Egypt. The company boasts a land portfolio exceeding 4,000 acres, distributed across 20 projects, including 12 vibrant developments in four different districts in Egypt, in addition to their first project in KSA “One Mountain View.”