FP7McCann Celebrates Record Year at Cannes Lions

As Cannes Lions 2024 comes to a close, FP7McCann proudly returns with a remarkable haul: one silver, five bronze Lions, and an impressive 22 shortlists. These accolades span major brand clients including Heinz, McDonald’s, and Puck (Arla).

FP7McCann earned a Silver Lion for its impactful work with The Testicular Cancer Society (media: UM / MAGNA Global). The agency also took home five bronze Lions: three for McDonald’s (media: UM Dubai, PR: Weber Shandwick MENAT), 1 for Puck (Arla), and one for Heinz. The triumphs for Puck and Heinz were achieved through a close collaboration between FP7McCann and sister MCN PR agency – Current Global.

• One x Brand Experience & Activation Silver Lion: Highlight your Balls, The Testicular Cancer Society in partnership with MCN media agency – UM / MAGNA Global.
• One x Audio & Radio Bronze Lion: Ketch-up Insurance, Heinz – in collaboration with MCN PR agency - Current Global.
• One x Direct Bronze Lion, one x Media Bronze Lion, one x Creative Commerce Bronze Lion: After Dinner Dinner, McDonald’s in partnership with MCN PR and media agencies – respectively Weber Shandwick and UM Dubai.
• One x Creative Commerce Bronze Lion, Titanium Lion shortlist: Selfless Shelves, Puck – in collaboration with MCN PR agency Current Global.

In an extraordinary achievement, FP7McCann was the only agency from the MENAT region to be shortlisted for the prestigious Titanium Lions, an honour that celebrates ground breaking creativity, provocative ideas, and a visionary shift in the industry.

This year’s Cannes also highlighted a significant collaboration between McCann Poland and FP7McCann, recognised in the Creative Data category with a Grand Prix for Mastercard’s 'Room for Everyone.' This project additionally won a Gold, a Silver, and a Bronze Lion.

Federico Fanti, chief creative officer of FP7McCann, reflected on the event, “This Cannes was truly unforgettable, marked by numerous records: being the only agency in MENAT shortlisted for a Titanium Lion, securing our client's first-ever Lion, and achieving multiple recognitions across various works. Our grand cross-network collaboration culminating in a GP win is a testament to the dedication and brilliance of our teams and clients. Thank you for making these ground breaking achievements possible.”

“On behalf of the entire team, I extend my heartfelt thanks to our clients for their collaboration and boldness in creating impactful and pioneering work. I am immensely proud of our teams for their unwavering commitment to placing creativity at the core of our business impact for clients” commented Tarek Miknas, CEO of FP7McCann.