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Foxtel Builds Graveyard to Mourn Game of Thrones Deaths in Latest Experiential Campaign

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The grave site was designed as a place for GoT fans to reflect on the deaths of the show’s most iconic faces

Foxtel Builds Graveyard to Mourn Game of Thrones Deaths in Latest Experiential Campaign

To commemorate the highly anticipated eighth and final season of Game of Thrones, DDB Sydney and Foxtel have built a 2000 square metre graveyard that pays tribute to the bloodshed and more than a hundred thousand individual deaths over the past seven seasons.

The ‘Grave of Thrones’, situated inside Centennial Park in Sydney from April 12 – 14, was designed by DDB Sydney and built in a collaborative effort from Revolver/Will O’Rourke and The Glue Society.

The final resting place is designed as a place for GoT fans to reflect on the deaths of the show’s most iconic faces, as the show prepares to reach its epic conclusion.

It features more than 30 gravestones, including two grand family mausoleums housing the deceased members of House Stark and House Baratheon and the headstones of some of Game of Thrones’ most infamous characters, including Joffrey Lannister, Ramsay Bolton, Khal Drogo, Tywin Lannister, Littlefinger and Olenna Tyrell.

Every single grave has been created in staggering detail, closely referencing the lives and deaths of the characters featured, including Hodor’s headstone which honours one of the show’s most loved characters and depicts his tragic death at the exit of a cave.

Foxtel builds epic graveyard to mourn Game of Thrones deaths in latest experiential campaign via DDB Sydney

The graveyard was created by a huge and passionate team of Australia’s top sculptors, designers, painters and builders, who worked hundreds of hours to build graves richly layered in GoT stories and references.

Game of Thrones fans are invited to pay their respects at the graveyard, which is open to the public from Friday, April 12 to Sunday, April 14, from 7am – 6pm. Visitors are also encouraged to bring tributes to lay on the tombs of their most beloved characters.

Those at the ‘Grave of Thrones’ will be able to download a map at graveofthrones.com, where they can also find an audio tour of the cemetery, illustrating the meticulous detail featured on each grave.

The eighth and final season of Game of Thrones premieres worldwide on Monday, April 15 at 11.00am AEST. Consisting of six episodes, viewers will be able stream new episodes every Monday exclusively in Australia on Foxtel Now or watch on Foxtel.


Foxtel builds epic graveyard to mourn Game of Thrones deaths in latest experiential campaign via DDB Sydney
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Client

Content Manager: Richard Maxton

Digital Agency

PR Agency: Mango Communications

Production Company

Art Direction: The Glue Society

Construction Manager: Greg Hajdu, Gregsets (Construction)

Executive Producers: Michael Ritchie, Pip Smart, Jasmin Helliar

Managing Director: Michael Ritchie

Photographer : Romello Pereira

Photography: Photoplay

Producer: Isabella Vitelli, Libby Hams

Production Company: Revolver/ Will O’Rourke

Production Designer: Enzo Iacono

Project Director: Pete Baker

Project Lead: The Glue Society

Creative Agency

Chief Creative Officer: Ben Welsh

Content Producer: Richard Maxton

Creative Agency: DDB Sydney

Creative Director: David Jackson

Designer: Ramon Rodriguez

Executive Creative Director: Tara Ford

Head of Integrated Production: Sevda Cemo

Managing Partner: Penny Dixon

Planning Director: Joseph Smeaton

Producer: Sam Harris

Project Director: Liv Pultar

Senior Business Director: Kirsty Mould

Senior Business Manager: Lisa Zimpel

Senior Creatives: Tim Woolford, Tommy Cehak

Sound Engineer: Danny Grifoni

Genres: People

Categories: TV and Radio, Media and Entertainment

DDB Sydney, Fri, 12 Apr 2019 09:45:59 GMT