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Fox Sports Unleashes 'Young Guns' Campaign for The U.S. Open

Priya PR, Inc., 5 months ago

Top-ranked golfers Jordan Spieth, Rory McIlroy, and Rickie Fowler feature in campaign by mOcean

Fox Sports Unleashes 'Young Guns' Campaign for The U.S. Open

Top-ranked PGA golfers Jordan Spieth, Rory McIlroy, and Rickie Fowler electrify the greens in a brand-new promo campaign for Fox Sports’ second-year coverage of the U.S. Open Championship, June 16-19, 2016.

Driving home the message of “The Future Is Now,” the campaign celebrates the “Young Guns” representing a new generation of superstars looking to make history in Oakmont. The network has continued to embrace the U.S. Open as the ultimate test. The evolution of the next generation of golfers -- Spieth, McIlroy, and Fowler -- who are topping the rankings, embody the challenge and spirit of the sport’s most exciting Championship. Each golfer is almost an archetype of the U.S. Open itself; Spieth is the All-American hero; McIlroy is the tumultuous storm, trying to survive each hole; and Fowler is the brash confidence to succeed.

Fox Sports conceived and produced the enthralling campaign in collaboration with entertainment marketing agency mOcean. Led by creative director Eric Del Greco and produced by Lauren Counter, mOcean wrote, designed, edited and finished the pieces, including the sound design and music.

Advertiser

Advertiser: Fox

Head of Marketing: EVP, Head of Marketing: Robert Gottlieb

Creative Director: Joshua Nichols

Creative Agency

Creative Director: Design Creative Director: Eric Del Greco

Executive Producer: James Sweigert

Managing Director: EVP/Managing Director: Chuck Carey

Producer: Lauren Counter

Creative Agency: mOcean

Vice President: VP, Production: Keith Hritz, VP, Creative: Blake Danforth

Music and Sound

Sound Mix: Brian Magill

Offline

Editor: Ryan Halferty, Art St. Germain, Nate Hoeft

Online Editor: Andrew Handrich

Post Production / VFX

Production Coordinator: Creative Coordinator: Taylor Taynton

Colourist: Andrew Handrich

Category: Publications and media , Tv and radio