Fox Sports Unleashes 'Young Guns' Campaign for The U.S. Open
Top-ranked PGA golfers Jordan Spieth, Rory McIlroy, and Rickie Fowler electrify the greens in a brand-new promo campaign for Fox Sports’ second-year coverage of the U.S. Open Championship, June 16-19, 2016.
Driving home the message of “The Future Is Now,” the campaign celebrates the “Young Guns” representing a new generation of superstars looking to make history in Oakmont. The network has continued to embrace the U.S. Open as the ultimate test. The evolution of the next generation of golfers -- Spieth, McIlroy, and Fowler -- who are topping the rankings, embody the challenge and spirit of the sport’s most exciting Championship. Each golfer is almost an archetype of the U.S. Open itself; Spieth is the All-American hero; McIlroy is the tumultuous storm, trying to survive each hole; and Fowler is the brash confidence to succeed.
Fox Sports conceived and produced the enthralling campaign in collaboration with entertainment marketing agency mOcean. Led by creative director Eric Del Greco and produced by Lauren Counter, mOcean wrote, designed, edited and finished the pieces, including the sound design and music.
Head of Marketing: EVP, Head of Marketing: Robert Gottlieb
Creative Director: Joshua Nichols
Creative Director: Design Creative Director: Eric Del Greco
Executive Producer: James Sweigert
Managing Director: EVP/Managing Director: Chuck Carey
Producer: Lauren Counter
Creative Agency: mOcean
Vice President: VP, Production: Keith Hritz, VP, Creative: Blake Danforth
Music and Sound
Sound Mix: Brian Magill
Editor: Ryan Halferty, Art St. Germain, Nate Hoeft
Online Editor: Andrew Handrich
Post Production / VFX
Production Coordinator: Creative Coordinator: Taylor Taynton
Colourist: Andrew Handrich
Category: Publications and media , Tv and radio