Four Seasons Yachts Appoints MRM as Agency Partner

MRM, a McCann Worldgroup agency, has been named an agency partner for luxury shipping experts Marc-Henry Cruise Holdings LTD, owner and joint operator of Four Seasons Yachts.  

The agency is charged with building a modern, luxury-inspired digital experience – an experience embodied by the elegance and seamlessness of the Yacht itself. To do so, MRM will leverage its deep expertise in experience strategy, product design, data and technology to build interest in and engagement with Ultra-High-Net-Worth (UHNW) audiences ahead of the inaugural voyage, anticipated to set sail in 2025. 

“To honour the unmatched ultra-luxury travel experiences, we will be creating aboard Four Seasons Yachts, it was important that we found a partner capable of re-envisioning the meaning of both luxury travel and yachting to adequately express these terms through digital activations. We’re excited to embark on this new initiative where managing scarcity and demand in a world class manner is essential,” said Thatcher Brown, chief commercial officer and head of Joint Yacht operations, Marc-Henry Cruise Holdings LTD, Joint Owner/Operator of Four Seasons Yachts. 

MRM will build a first-of-its-kind 'planning and dreaming engine' that keeps UHNW travellers engaged and invested as they prepare for the first yacht’s maiden voyage. The agency will also centralise a robust content hub on the Four Seasons Yachts digital booking engine, all designed to offer a truly unique digital experience where members around the world can connect, plan and ultimately book their travel. 

MRM global president Bradley Rogers said, “Luxury travellers will expect the very best digital experiences before they board the yacht. We are very excited to work in partnership with Marc-Henry Cruise Holdings and Four Seasons Yachts to build – with a mix of both data and creativity – a digital experience that generates excitement and comfort for guests as they prepare for their journey.”  

MRM’s chief creative officer Harsh Kapadia added, “As we enter a new era of travel, the need for a seamless digital journey – from the first website visit to the final booking – is crucial. We look to bring a blend of creativity, commerce and a pulse on culture that will help to create an experience worthy of the yachts themselves."