Food Brand Toledo Celebrates Life's Delicious Moments

Rocknrolla joins forces with Toledo, an iconic food company in Central America, to design and launch the brand’s new positioning.

Through a manifesto video, one of the region’s most significant heritage brands - and a flagship of the CMI conglomerate - introduces its new mission: to create meaningful connections with people and become the perfect excuse to bring us together more often.

"With every project, we strive to deeply connect brands with people, uncovering the higher purpose that sets them apart and makes them relevant beyond the products they sell. The starting point is always the same: their identity story," said Ana Marroquín, VP of strategic creation at rocknrolla.23.

Meanwhile, Federico Ahunchain, founder of rocknrolla.23 and general director of the identity and innovation incubator rocknrolla future, shared, "Toledo’s identity film defines the mission the brand is embracing from now on with its community: to put all its quality and innovation at the service of fulfilling a fundamental yet increasingly postponed need - coming together."