FMLY CRTV and Warp & Woof Team Up to Launch Taste Trailblazers

For Laphroaig, taste is everything. Each choice they make influences the whisky. Sometimes, the challenges faced are difficult, but they continue to push boundaries. Laphroaig believes it’s always a worthwhile endeavour to create bold, mouthwatering whiskies.

The film looks to celebrate this belief alongside fellow flavour pioneer Francis and his passion, perseverance, and dedication. Shot entirely on the Isle of Islay, the film follows Francis as he explores the island, discussing how Laphroaig uses peat, salt, and fire in their approach to create flavours and evolve the culinary world like nobody else has.

You can find out more about Laphroaig’s Taste Trailblazers campaign here.