A DRIVE ABOVE, directed by Jan Wentz, is what the New 308 promises, and this what this new campaign delivers in a visually breath-taking way. It’s all about the elevated emotions and experiences that this vehicle has to offer.
Peugeot and OPEn are rolling out the launch campaign for the eagerly awaited new Peugeot 308, the latest in a line of iconic models. With a promise to travel higher, the director plunges us into a dreamlike world highlighting the beauty of the new 308, with its successful green colour, and the greater emotions and experiences felt behind the wheel.
Accompanied by a modern cover of Edith Piaf Mon manège à moi, the light and fluid cinematographic film illustrates with intensity the feeling of freedom that the 308 provides, the first model to proudly bear the brand's new crest. A unique car for a unique driving experience. It's enough to make the driver's head turn... As everyone else’s head turns when he passes by.