Flamin´ Hot Offers the Perfect Antidote Against Spicy Food Burn

That’s the name of the new Flamin´ Hot campaign, created by Isla and directed by Felipe Gómez Aparicio from production company Rebolucion.

The campaign is completed with the creation of the first Limited Edition of Flamin’ Hot Milk together with dairy company Alpura.

Under the concept “Never underestimate the sPIPcy effect of Flamin’ Hot”, this campaign proposes to fight the extra-spicy power of PepsiCo’s line of purple snacks with a fun 'antidote' that soothes and appeases the burning sensation and the cursing coming out of your mouth.

“For years, we’ve tried to be consistent in showing a real way to measure the level of spiciness in our products, so this time we’ve decided to offer a way to soothe the burning sensation. This campaign responds to the need to teach our consumers how to soothe Flamin’Hot’s sPIPcy effect, with a fun and unforgettable piece. Because in order to try Flamin’Hot, you always need to be prepared”, brand manager Javier Vieyra, Sr. said.

Meanwhile, Ariel Serkin, Rodrigo Grau and Mariano Serkin, founder partners of Isla, said “this new work by the agency is part of a path that began with the launch of the Flamin’ Hot platform, a little over three years ago. And today, with the brand team, we continue consolidating Flamin’ Hot as the spiciest product in the snack category”.

The piece is part of a multi-channel campaign with content specifically created for each medium and channel.