Fiverr’s 'Out North' Brand Film Selected as One of Vimeo’s Branded Staff Picks of 2021
The documentary short, 'Out North', created for Fiverr by film and branded content studio Bindery, has been selected as one of Vimeo’s Branded Staff Picks of 2021. Nearly 700 films were staff picked and only ten were selected to receive this honour.
The idea for the film came to life while Bindery was filming Fiverr’s “It Starts Here” brand campaign in July 2020 and is told through the eyes of several key activists and entrepreneurs in North Nashville. It shines a light on the story of zip code 37208, a neighborhood with the highest incarceration rate in the United States. In this particular zip code, 14% or one in every three young men, of which 93% are Black, have been incarcerated, according to a 2018 Brookings Institute Study.
Directed by Bindery directors Eric Ryan Anderson and Gabrielle Woodland, “Out North” follows the inspiring work of Gideon’s Army Grassroots Army for Children, a community-based grassroots organization that works to design programs focused on dismantling the school-to-prison pipeline in North Nashville. The film uncovers a story of resiliency and hope, and aligns with Fiverr’s purpose: to create opportunities for anyone, anywhere to build their business, brand, or dreams.
“While zip code 37208 in Nashville, TN may have the highest incarceration rate, ‘Out North’ makes the clear-eyed and compelling case that its residents are more than that number,” said Jeffrey Bowers, Lead Curator at Vimeo. “With powerful interviews, undeniable proof of institutionalized racism, and inspiring work from nonprofit Gideon’s Army, the film team sculpts hope in the face of trauma.”
Greg Beauchamp, Bindery founder and producer, added: “We are always in search of that deeper human story, and are fortunate to have a partner like Fiverr who is willing to use its platform to help uncover and amplify this film.”
