Finlandia Vodka Campaign Embodies the Finnish Spirit

DDB Paris introduce its latest campaign, 'It’s Soooo Fine' for Finlandia vodka, marking a dynamic shift from the traditional vodka communication towards a vivid celebration of life’s pleasure and individuality. Created by DDB Paris in a close collaboration with the Finlandia team and brought to life by the multidisciplinary artist, director and photographer Max Siedentopf, the campaign is set to redefine the vodka experience for a new generation of drinkers.

Embracing Finnish Kookiness and Joyful Moments

The 'It’s Soooo Fine' campaign embodies the Finnish spirit of enjoying life without taking things too seriously. The campaign offers to consumers a chance to indulge in pleasure without pressure.

A Toast to the 'So Fine' Mindset

The campaign’s rallying cry, 'It’s Soooo Fine' is more than a slogan. It captures the essence of the brand’s delicate taste that’s easy on the tongue and ‘oh soooo fine’ and a specific attitude to life, an overall mindset, where you can say to yourself and to other 'It’s Soooo Fine'.

“The 'It’s Soooo Fine' campaign represents a strategic pivot in the brand’s communication. We’re moving away from the expected icy purity associated with vodka and diving into the warmth of human connections and the joy of spontaneous, quirky moments” commented Ondine Simon, creative director at DDB Paris.

“We are bringing a fresh, exciting new brand idea that has a universal appeal and firmly places Finlandia in the contemporary cultural zeitgeist. While we remain proud of our Finnish origin and our consistently high quality, this campaign introduces a fresh and authentic voice for the brand.”, said Olena Klymenchuk, global marketing director for Finlandia.

The campaign features a diverse and vibrant cast, spotlighting characters of various ages, genders, and personalities who share a common no-guilt-pleasure attitude.

From cosy gatherings among friends to unexpected twists at sea, each film and print captures unforgettable scenes that encourage viewers to live life with gusto.

Finlandia’s 360-degree marketing campaign rolls out across multiple channels from 28th April and includes TV, OOH, digital, social media, and on/off trade activations. The campaign will be rolled out in many countries worldwide.