Finish Hires Vittorio Giannini as Executive Producer

Finish continues its expansion with the addition of highly experienced Executive Producer Vittorio Giannini. Vittorio joins the team after a substantial career in the advertising world. 

Cutting his teeth at EMI in the music video department, Vittorio’s work included liaising with post houses on promos. This contact with post facilities led to a fruitful 5 year career at the Mill where he worked his way up to the role of Producer.  

He then went on to join Rushes before eventually moving on to MPC, where he worked his way up to Director of Production and sat on the Executive Committee.  Finally, Vittorio helped set-up WPP’s visual effects facility Gramercy Park Studios (GPS), where he was MD before leaving to join Finish.

‘Finish have exceptional people and are very selective about who they bring on board, so I was enormously flattered to be invited and jumped at the chance to join the team.’  He adds ‘Our style isn't an aggressive style. I like that in a way because it shows there is real integrity there. No flash in the pan. All the words are actually put into action and it’s all about great quality, creative work. I think people are surprised that a smaller team can punch so high in terms of visual effects. Everyone here is so good at what they do, working on projects that would normally involve far bigger teams elsewhere.

Throughout his career Vittorio has worked on many high profile campaigns, with leading agencies and established directors.  He concludes that ‘at Finish it is a very personal experience.  You are able to focus on projects individually and get to know people more intricately. Not only this, but being part of an independent company gives us that creative edge.  You can’t underestimate how important that is.’