Finger Music Re-creates the Famous Waffle Jingle for Birds Eye
Havas Worldwide London has launched a TV ad for the new range of breakfast pancakes, croissants and waffles for Birds Eye, bringing back the much-loved 80’s ‘Waffly Versatile’ jingle. Finger Music was enlisted to re-create the famous song for a new series of ads, directed by Olly Williams at Another Film Company.
The original 1980s ‘Waffly Versatile’ TVCs promoted Birds Eye’s famous potato waffle. The new spots intend to bring the same charm and familiarity to the promotion of the new Hello Morning! breakfast range, which includes tasty morning alternatives to the traditional toast and cereal.
“This was such a nostalgia trip for us. It’s a really fun series of commercials that have all the joys of the original most of us remember from childhood but with a contemporary twist,” comments Clare McGrath, Executive Producer at Finger Music.
The primary musical objective for the campaign was to stay as close as possible to the original for instrumentation and vocal sound, but modernise the track with the new sound effects and lyrics. Finger enlisted composer, Ant Adams, and LA-based singer, Greg Lastrapes, to re-create the original music to fit the new lyrics for the song.
Clare adds: “Ant is a brilliantly talented composer, who creates authentic music on any instrument he lays his hands on. It was fantastic to have him on-board for this project, and it was equally important that the vocalist we chose could mimic the distinctive original vocals and adapt to the new lyrics. Together, Ant and Greg worked to create a brilliant revival of the Birds Eye Waffle jingle”
Birds Eye’s ‘Hello Morning’ ad can be seen during Britain’s
Got Talent on Saturday 7th.
Advertiser: Birds Eye
Creative Director: Russell Schaller
Executive Creative Director: Ben Mooge
Creative: Tim Langford
Account Director: Raffaella Vota
Creative Agency: Havas Worldwide London
Music and Sound
Composer: Ant Adams
Music Production: Finger Music
Performer: Greg Lastrapes
Producer: Clare McGrath
Sound Design: Ben Siegal, SNK Studios
Edit Company: Stitch
Editor: Leo King
Post Production / VFX
Post Production House: Absolute
Director: Olly Williams
DOP: Sam Goldie
Producer: Simon Monhemius
Production Company: Another Film Company
Category: Breakfast , Food