High Five: Claire Young

I love this so much. It brings back such fond memories of a key moment in my life and career because this is the ad that inspired me to make a big career change. I’d been a production director at my then agency for nine years and I was happy making really cool stuff happen - events, print campaigns, activations etc. for brilliant brands such as Levi’s, Nike, Coca-Cola. I loved it there. But this ad made me crave something new. I wanted to be a part of making beautiful entertaining films. It ultimately inspired me enough to leave a job I loved and move into what we then called an ‘ATL agency’. I will never tire of this film, and love it as much now as I did then.

Talking of ads that never tire, Guinness 'Surfer'. It’s wonderful, it’s cinematic, the energy is still palatable today. I love that you have to decode it. You can watch it time and time again and it’s still amazing. Just a brilliant brilliant film.

It’s one of ours and in my opinion a total unsung hero that I don’t think got the recognition it deserved. It’s a wonderfully executed beautiful and pure brand campaign with the perfect end line.

It’s not a work of art, but what it is is a very simple, honest, incredibly reactive and smart response to the UK's outrage over KFC’s lack of chicken. Arguably the best print campaign of the last decade. Clever, Mother!

Another film. Where do I start? The way it unites and heroes so many sports, the truth it tells about the dedication that every sportsperson (and their loved ones) gives? Its fierce attitude? Its freshness? Its energy? Yep, all of that! Again, when I saw this I wished I had been part of the gang that made it happen.