Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Finding the Best Burger in Town at the End of the World with Mitsubishi

lbbonline.com, 3 weeks, 5 days ago

Ad agency Africa and director Vellas launch apocalyptic new film

Finding the Best Burger in Town at the End of the World with Mitsubishi

To introduce the new ASX in Brazil, Mitsubishi Motors has launched a commercial created by ad agency Africa that shows a man crossing a town in a state of chaos for one reason: to find the best hamburger in town.

Titled 'Best Burger in Town', the film directed by Vellas from Saigon features a soundtrack written by the creative team behind the film. While driving his Mitsubishi ASX 2018, the protagonist sings the song as if he were narrating his very own journey, unmoved by the destruction around him. 

Advertiser

Advertiser: Mitsubishi Motors do Brasil

Creative Agency

Media Planner: Luiz Fernando Vieira / Rodrigo Famelli / Antonio Arbex / Caio Lima

Planners: Rodrigo Maroni / Aldo Pini / Vitor Amos

Producer: Rodrigo Ferrari / Patricia Melito / Mariana Hermeto

Art Director: Edson Rosa

Copywriter: Raphael Quatrocci

Creative Director: Rafael Campello / Marco Martins

Chief Creative Officer: Sergio Gordilho

Creative Agency: Africa

Music and Sound

Sound Production: Chris Jordao

Sound Design: Big Foote Music

Offline

Editor: Rami D`Aguiar

Post Production / VFX

Post Production House: Nash Production (Cirilo Bonazzi)

Producer: Fabio Abreu

Production Coordinator: Virgini Fares

Production Company

Art Director : Marcelo Reginato

DOP: Pierre Kerchove

Production Manager: Carol Pessini / Gabriela Mangieri / Marina Blum

Executive Producers: Marcelo Altschuler

Director: Vellas

Production Company: Saigon Filmes

Category: Automotive , Cars

Genre: Action , Comedy , Visual VFX