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Finding the Best Burger in Town at the End of the World with Mitsubishi, 11 months ago

Ad agency Africa and director Vellas launch apocalyptic new film

Finding the Best Burger in Town at the End of the World with Mitsubishi

To introduce the new ASX in Brazil, Mitsubishi Motors has launched a commercial created by ad agency Africa that shows a man crossing a town in a state of chaos for one reason: to find the best hamburger in town.

Titled 'Best Burger in Town', the film directed by Vellas from Saigon features a soundtrack written by the creative team behind the film. While driving his Mitsubishi ASX 2018, the protagonist sings the song as if he were narrating his very own journey, unmoved by the destruction around him. 


Advertiser: Mitsubishi Motors do Brasil

Creative Agency

Creative Agency: Africa

Creative Director: Rafael Campello / Marco Martins

Copywriter: Raphael Quatrocci

Art Director: Edson Rosa

Producer: Rodrigo Ferrari / Patricia Melito / Mariana Hermeto

Chief Creative Officer: Sergio Gordilho

Planners: Rodrigo Maroni / Aldo Pini / Vitor Amos

Media Planner: Luiz Fernando Vieira / Rodrigo Famelli / Antonio Arbex / Caio Lima

Production Company

Production Company: Saigon Filmes

Director: Vellas

DOP: Pierre Kerchove

Art Director : Marcelo Reginato

Executive Producers: Marcelo Altschuler

Production Manager: Carol Pessini / Gabriela Mangieri / Marina Blum


Editor: Rami D`Aguiar

Post Production / VFX

Post Production Company: Nash Production (Cirilo Bonazzi)

Producer: Fabio Abreu

Production Coordinator: Virgini Fares


Sound Production: Chris Jordao

Sound Design: Big Foote Music

Category: Automotive , Cars

Genre: Action , Comedy , Visual VFX