Financial Times to Appoint the7stars as New Global Media Agency Partner

Media agency, the7stars, have been appointed as the new global media agency partner for the Financial Times (FT), following an extensive review process led in collaboration with Ingenuity+.

The appointment marks a significant step in supporting the FT’s long-term strategic vision and growth ambitions. The FT is focused on expanding its global base of paying subscribers and continuing to build its premium brand in an increasingly competitive media landscape.

Commenting on the appointment, Fiona Spooner, managing director of consumer revenue at the FT, said, “We’re excited to partner with the7stars. They bring fresh ideas and collaborative ways of working that challenges convention. Importantly, they share our ambition and values and have already identified compelling opportunities to explore together. This partnership will be critical to ensuring the FT’s marketing remains bold, data-informed, and creatively excellent.”

Katrina Broster, marketing performance and technology director at the FT, added, “It has been a privilege to work with EssenceMediaCom over the years; together, we’ve navigated significant industry change and driven consistent performance. As we look ahead to an ambitious future, we’re excited to appoint the7stars as our new agency. They impressed us with their compelling vision, proven expertise, and an innovative approach to media, and we’re confident they are the right agency to help us deliver on our global growth goals.”

Vicky Crouch-Marlow, client planning partner at the7stars, said, “We’re really excited to start working with the Financial Times. This is more than a new chapter — it's an opportunity to collaborate with a brand that has set the standard for insightful, impactful and quality journalism in the world of business and beyond.”

The Consumer Revenue Group, responsible for consumer subscriptions of the FT’s business, has worked with EssenceMediaCom, part of GroupM, since 2014. EM retained the account following a competitive pitch in 2019 and expanded its remit in 2022 to take on full media management.

The transition to the7stars will begin this month, with a full handover planned for the summer.