Filmsupply Launches Episode Three of Behind the Work Featuring YETI

Filmsupply, the footage licensing company disrupting the production industry, has published the latest episode in its ‘Behind the Work’ series. The first-of-its-kind series, initially launched this spring, dives directly into some of today’s greatest creative – in conversation with those individuals who brought it to life. Behind the Work lives at the intersection of film and advertising, providing a look behind the curtain of various compelling video projects. Everyone sees and remembers that final spot, which sometimes seems brought about by a twist of fate, like it’s always existed. The series reveals the finesse and fine-tuning that goes into making those great spots, underscoring the effort that goes into effortlessness.

In the film Anchor Point, outdoor manufacturer YETI transforms a niche story into something universally relatable by transcending the concept of traditional branded content and tapping into a level of authenticity beyond anything they'd shot prior. In episode three, we hear from Scott Ballew, head of content at YETI, as he explains why focusing a story on its inherent human truths is the key to elevated branded filmmaking.

Filmsupply also publishes blog posts and other supplementary content tied to each episode. Ads for the series will run on social media, OTT, and WeTransfer.