Fifty Fifty Joins Lactofree to 'Take Back Your Tea'
Fifty Fifty and Mendoza Films worked together on this latest spot for Lactofree milk.
The brief was to produce clean, striking images, enhancing the up-close footage to give a sharp, focused look. Shot on a black background, it was graded by Kenny Gibb to leave only the falling crockery and splashing tea. Marrying the super slow-mo rushes with fast cutting produced a great looking piece.
Whilst the grade was being completed, the same RED Dragon rushes were simultaneously being worked on in Flame. Using sophisticated rotoscoping, compositing tools and also some clever match grain the piece was delivered on schedule and within budget.
