senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

FF Los Angeles Launches Non-Profit Campaign 'Dots'

27/01/2020
Creative Agency
New York, USA
44
Share
The campaign aims to encourage more shoppers to donation one euro whilst shopping
FF Los Angeles, in partnership with Bordeaux, France-based non-profit organisation, Un Rien C'est Tout have launched a new campaign. The non-profit works with French e-commerce brands to provide shoppers to donate one euro (or more) while shopping both in-store and online.

Conveying the message that ‘For you, it may be nothing, but for others, it is a lot,’ FF Los Angeles took an artistic approach to the non-profit's first brand campaign. Spanish artist Pablo Jurado Ruiz used pointillism to illustrate the impact of one single euro on the life of people in need, including 53-year-old former homeless man, Bernard Gwenola, 49, in cancer remission; and Murat, 21, young tennis player with a disability. A movie will also be released, unveiling the prints, voiced by French actor Vincent Lindon, French journalist Marie Drucker, and Antoine Griezmann, World Cup champion.

The campaign will run through Paris, Lyon, Bordeaux, and Toulouse through the end of January.

Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0