FCB/SIX Announces Pedro Araújo as Executive Creative Director

FCB/SIX announces Pedro Araújo as executive creative director, ahead of the agency’s creative department. He will also continue as FCB Brasil creative partner, alongside ECD Anna Martha Silveira.

In addition to ensuring the quality of the creative work, Pedro will be responsible for integrating the creative teams of the two companies, thus allowing FCB Brasil clients to also have access to the FCB/SIX scalable personalisation solutions.

According to managing director Juliana Vilhena Nascimento, “FCB/SIX has been experiencing exponential business growth and will now strengthen its vocation for the use of creativity in data activation with the arrival of Pedro, who comes with plenty of FCB DNA, as he’s been with the agency since 2021.”

“FCB is one of very few networks in the world to have celebrated its 150th anniversary. The agency has an amazing ability to renew itself. The most thriving example is FCB/SIX, which has a clear vision: no two people should have the same experience with a brand. That is our contribution to the market: to integrate technologies and develop in-depth knowledge about human behaviour, in order to offer personalisation at scale,” says Pedro Araújo.

With a degree in social communications from Universidade Federal de Minas Gerais, Pedro has been in the advertising industry for 17 years, working with global brands such as Google, Nike, Netflix, and Ambev. His projects have aligned technology, data, human connections, and social-environmental goals, and have won over one hundred international awards, among which are 23 Cannes Lions (including Gold, Grand Prix, and 6 Lions for FCB in 2022).

To Ricardo John, FCB Brasil CEO and CCO, “the roles of FCB creative partner and FCB/SIX ECD complement each other perfectly, thanks to Pedro’s talent and natural alignment with FCB’s purpose, which to have creativity that thrives on diversity and on technology that constantly seeks to connect brands to culture.”