Farmers Insurance, RPA and JK Simmons Say Some Things Are Just Too Important to Compromise

Farmers Insurance and RPA are launching a new 360 campaign that points out some things are just too important to compromise or settle on. Like wedding DJs. Or your insurance. So, it’s a good thing that Farmers customers can choose both quality insurance and great savings, with no need to compromise one for the other.

The TV campaign ('Winning View') humorously highlights the unfortunate and unintended consequences of compromising on important things to save a few bucks, like staring at a concrete pillar for nine innings or making wedding memories you wish you could forget.

In the 'Cul-de-sac of Compromise' series, Farmers introduces a new cast of characters to illustrate what ill-considered compromises homeowners might be tempted to make. For skippable digital placements, the 'Epic Skips' encourages people not to compromise their time for the ad (or quality insurance for savings), while tempting them with spectacles that they won’t want to skip.

In the 'Runs in the Family' series for TikTok, Facebook, and Instagram, Farmers introduces yet another new character, Professor Burke’s social-savvy daughter, Natalie, who helps deliver the “no compromise” message, family influencer-style. Other social media content brings to life the pitfalls of compromising on things like DIY mounting a TV. On the flip side, the “Decisions, Decisions” plays off popular TikTok “decision” filters to illustrate that with Farmers, people don’t have to choose between quality and savings – they could get both.