As the first few notes of Robert Charlebois’ J’t’aime comme un fou (literally translating as Crazy in love) are heard, Olivier Staub’s promise for a deeply cinematographic and emotionally evocative spot are fulfilled in this spot for CNESST.

"Being a longtime fan of Robert Charlebois, it was an honour to wrap storytelling around his mythic track. The highlight was when, once on set, I asked the musical director if he could cue on five beat instead of four… It would help me to cue action and talent better? I think he almost collapsed to that ineptness… You can do a lot of things as a director but not change a four beat track to five… meh, still worked out great on four," says the director.

What ensued was an ode to work ethic and carefulness from the perspective of a worker’s loved ones, singing their wish for a safe environment under the watchful eye of a business owner.