Factory takes on a new Spin for Texture

Factory’s creative production department, Texture, has announced that it is strengthening its presence and offering by joining forces with London design studio, Studio Spin. The new venture will kick-start at the beginning of June 2013 and will see the creation of a more integrated production and design agency.

 

 

The two organisations, each respectively fronted by Ingrid Janssen-Armstrong (Texture) and Sophie Lorraine (Studio Spin), hold strong reputations and expertise within music marketing, advertising, corporate video production and branded content. For over a decade now, both set-ups shared a long-standing business rapport, each also being at the forefront of producing creative and quality work within demanding budgetary challenges.

 

 

Spin founder, Sophie Lorraine, states that combining forces with Texture was a natural move.

“We are confident that clients will welcome the broader creative reach this exciting new venture offers by benefitting from greater capacity and more specialist expertise in-house. This in turn will lead to tackling projects more creatively and cost-effectively.”

 

 

The merger of strengths will see an expansion of services resulting in increased flexibility for clients; Avid and Final Cut editing, 2D and 3D design, animation, filming, full production administration and final deliverables, all under one roof. Moreover, as part of the Factory group, Texture can offer clients the full 360; audio expertise in sound design and music composition with sister companies Factory Studios & SIREN.

 

 

“This opportunity represents a wonderful new chapter for Texture. Joining two organisations who share the same creative and strategic vision was an obvious decision”, explains Ingrid Janssen-Armstrong. “Combining our talent pool will only better equip us to provide the best output and service for clients, thus allowing us to continue building out to become a stronger force in the market”.

 

 

Both companies share between them an impressive client list including Sony Music, BBH, Krow Communications, Cineworld, Universal Music, Exposure and Yahoo. Future developments will focus on growth within digital, online and integrated media.

 

 

“…we are delighted to be working together. This expansion is very exciting for Texture, its sister companies and ultimately the client”. MD of Factory, Lisette Nice.

 

 

The new venture will retain the Texture name and remain in its current premises,

54/55 Margaret Street, London, W1, as part of the Factory Group.