Fabulate Wins Best Influencer Marketing Technology Category at AiMCO Awards for Second Year Running

Leading Australian influencer technology platform Fabulate has — for the second year in a row — taken out the prestigious Best Influencer Marketing Technology category at the industry’s annual AiMCO Awards.

The win saw the technology platform triumph following a big year, involving multiple product launches, at the awards held last night at NIDA Theatres in Kensington.

“This is the second year in a row in which we have taken out this prestigious industry award,” said Toby Kennett, CEO of Fabulate. “It’s gratifying that the hard work and dedication of the entire team in making our product truly world-class has been recognised again.

“I am extremely proud of the work we have done this year to improve analytics in the space, lift the bar on brand safety and in the coming months we will also make it easier to transact and for brands to pay creators. All of this is about unlocking the potential of an influencer marketing space that in Australia is worth more than $800m and growing rapidly.”  

The AiMCO Awards are the creator industry’s own award that recognise and celebrate exceptional and successful collaborations between brands and creators that engage audiences through authentic, uniquely crafted content focused for the social world.

The win at AiMCO is only Fabulate’s most recent recognition; late last year the Australian tech platform achieved a significant milestone, securing 10th place in the prestigious 2024 Deloitte Tech Fast 50 rankings.

Fabulate’s entry in the Influencer Marketing Technology Service category recognised an extraordinary year in the creator space for the platform which is increasingly becoming the preferred technology partner of many brands and leading influencer agencies across APAC.

"We feel incredibly lucky to receive feedback from brands, agencies and creators that use our platform every day to build out a solution that is not only informed by the views of the industry, but custom made for it as well.

"Our next wave of product innovations are born out of direct feedback from our users and we look forward to being able to release them throughout 2025 as we continue to innovate the influencer marketing space."

Fabulate was co-founded four years ago by former senior Nine executives Ben Gunn and Nathan Powell, together with entrepreneur Toby Kennett and ex-Qantas executive Sachin Singh, with the aim to transform the way brands engage in the social media and content marketing space.