Fabulate: Actor Zac Burgess, Nutritionist Alyssa Coady Among Top Aussie Creators in November

November saw a real mix of Aussie creators lift their followings across TikTok, Instagram and YouTube. 

Aussie actor Zac Burgess saw a significant lift in his Instagram following in the wake of the premiere of Amazon Prime’s Cruel Intentions with a reel of him and co-star Savannah Smith garnering some 1.3million views. 

On TikTok, nutritionist Alyssa Coady was also among November’s fastest growing creators with many of her recipes consistently garnering hundreds of thousands of views, and in some cases, millions of views. 

Meanwhile, on YouTube, Road Truck Adventures was amongst the fastest growing creator accounts in December as viewers followed channel host Johnno’s latest trip from Melbourne to Townsville.

The 52-year-old’s YouTube is one of the more prominent Australian “trucker tube” accounts which follow the journey of long haul truckers on the platform. 

“We have seen a bit of a shift in what is popular on the platforms as we move into summer,” said Lucy Ronald, Fabulate’s head of strategy and talent. “Creators who are prioritising entertainment, recipes, and sport are experiencing the strongest audience growth.”

Each month, Fabulate — named Australia's Best Influencer Marketing Technology at the industry’s AiMCO Awards in March  —uses data from its Fabulate Discovery Platform to help marketers and agencies identify the best up-and-coming Australian creators on TikTok, Instagram, and YouTube.

In recent months, Fabulate launched its new SparQ video-led AI tools, designed to give marketers the on-demand ability to better protect their brands across social platforms. The company also secured a spot in the top 10 of the prestigious Deloitte Tech Fast 50 last month.