Fabio Seidl Joins Lapiz as ECD

LAPIZ, the agency for emerging cultures inside Leo Burnett, has announced the hire of Fabio Seidl, as SVP, Executive Creative Director. Seidl will report to LAPIZ CCO Laurence Klinger and will manage creative product across the agency’s client portfolio.

 

Seidl is known not only for his award-winning creative campaigns but also for building and executing successful brand acts within non-traditional mediums and digital and social media platforms. His career has been decorated with a slew of momentous achievements. This year, his leadership directly contributed to Ogilvy Brazil’s recognition as Agency of the Year at Cannes – top honors at the renowned festival. Aside from his knack for winning Gold Lions, Seidl has also accrued awards at a vast array of premier shows including, El Ojo, Eurobest, London International Awards, Epica, El Sol, FIAP, the Effies and the Smarties.

 

"It’s with great honor and excitement that we welcome Fabio to our family," said Laurence Klinger CCO of LAPIZ. "With his expertise, I am confident that Fabio will not only help us meet our creative goals but his leadership will improve the ingenuity and quality of our product in the coming year. I feel very lucky.”

 

Seidl’s seasoned expertise comes as the result of nearly 20 years in the industry, working for top tier agencies and blue chip clients. He has worked with global brands such as Coca-Cola, Hellman’s, General Motors, Dove, Volvo, Nestle, Cadbury, Billboard, Philips and Kraft Foods, to name a few.

 

“LAPIZ is a great agency with tons of creative momentum and I couldn’t be more happy to work alongside so many talented people,” said Seidl. “I look forward to the journey ahead and all the great things we will accomplish together.”

 

Seidl is joining Lapiz after a highly momentous year. Lapiz collected a wealth of creative awards in 2013 and was crowned as Agency of the Year in the US Hispanic market at El Ojo de Iberoamerica Festival in Buenos Aires. With new business wins including RE/MAX, Marshalls and Firestone among others, the company is poised for an equally successful 2014.

 

“As we continue to expand as an agency, attracting and retaining the best creative talent with the ability and imagination to create on a global scale, is priority one,” says Gustavo Razzetti, EVP, Managing Director of LAPIZ. “Fabio’s vast experience and success with developing award-winning global campaigns and innovations is impressive and the future of our industry.”