Eye-Popping Opening Sequence for AICP Next Awards

The Association of Independent Commercial Producers (AICP) just wrapped its 2014 AICP Week schedule of awards presentations, lectures and informal talks, all of which were marked by an impressive array of innovative graphics treatments, opening title sequences, sponsor acknowledgements and a large-scale projection mapping display in the Sculpture Garden of its signature venue, The Museum of Modern Art.

AICP is the ad industry’s trade association for production companies, content creation studios, digital production and visual effects companies, as well as various concerns that support production.  Its AICP Week events includes presentation of the 2014 Next Awards at NYU’s Skirball Center, held on Tuesday, June 10; a series of directors’ lectures, which took place at MoMA on Wednesday, June 11; and its presentation of the 2014 Art & Technique of the American Commercial, which took place on Thursday, June 12, also at MoMA.  During the week AICP also hosted informal panel discussions at its first-ever pop up meeting and lounge space, dubbed AICP Base Camp, which was housed in a storefront in SoHo.

A quartet of the industry’s leading design and visual effects studios – Trӧllback, The Mill, The Mission and Quiet Man – partnered with AICP and McCann Systems, the Edison, NJ-based audiovisual solutions company, on the effort. Taken together, the work represented months of strategic, creative and design explorations as well as display technology testing and R&D, all geared to present the Associations’ seminal awards and thought leadership events in a provocative and compelling format. 

“Each of our shows have incorporated key presentation elements, all of which have to be created and executed at a level that not only reflects the quality of the work we’re recognizing, but is on a par with the institutions and venues we’ve partnered with,” says AICP President and CEO Matt Miller. “Our goal every year is to not only honor our industry and the creative talents whose work will be on display, but to break new creative ground in our own right.

“As such, the design work surrounding AICP Week has to be presented with an integrated look and feel, one that demonstrates great care and attention to detail – everything from our program book to our call for entries to our entry site to our presentation graphics,” Miller continues.  “They’re articulations of our brand and represent what we stand for as an organization. We’re grateful for the impressive work created by our member companies in this regard, all of whom have applied their creative and executional skills to bring the AICP Week events to life.”