Experience the Sensation of a Flight on Water with Powerboat Brand Edorado

In an exciting collaboration that marks the beginning of a dynamic partnership, hydrofoil electric powerboat company Edorado, has selected London-based creative agency Accomplice, to spearhead the launch of their highly anticipated 8S model. The unveiling of the 8S took place at the prestigious Cannes Yachting Festival and is set to make waves in the world of luxury boating. 

The collaboration between Edorado and Accomplice is rooted in mutual admiration for innovation, sustainability and a shared vision of redefining the boating experience. Edorado selected Accomplice for its ability to delve deep into business challenges and breathe life into brands through thoughtful brand strategy and positioning. The resulting ‘Born To Fly’ brand platform is a testament to Edorado’s commitment to pushing the boundaries of hydrofoil technology, allowing enthusiasts to experience the sensation of flight on water. 

Ryan Lietaer, CEO at Accomplice said, “We are thrilled to be partnering with Edorado to introduce the world to the phenomenal Edorado 8S. Our team has been inspired by the innovation and passion that Edorado brings to the table. Together we have developed a brand positioning that captures the magic of hydrofoil boating, inviting everyone to experience the thrill of flying on the water. Edorado is paving the way for a sustainable and luxurious future of boating.” 

Godert Van Hardenbroek, CEO at Edorado added, “At Edorado, we’ve always believed in pushing the boundaries of what’s possible in hydrofoil technology. The Edorado 8S represents the culmination of our efforts, and Accomplice has been instrumental in translating this vision into a captivating brand platform. Together, we are truly taking luxury boating to new heights.” 

Following its launch at the Cannes Yachting Festival, Edorado’s new brand platform will launch with an updated website, brand film and social content from September 2023 onwards.