evian Smart Drop Project By BETC

 

For the launch of the new service www.evianchezvous.com « evian-at-home.com », BETC DIGITAL created an innovative, connected object.

 

The object has a sleek design in the shape of a drop and works as a fridge magnet that is connected to your Wi-Fi.

 

In a fun and simple way it allows you to order natural mineral water, for delivery to your doorstep, without even using a computer or phone.

 

The idea is to simplify peoples lives by making it possible to order bottled water the moment you realise you’re running out – when you’re in front of your fridge. No more carrying of heavy bottles from the shop – instead it’s delivered to your doorstep in a few simple clicks. The design has taken its inspiration from the 80’s Gameboys – the thought being to avoid a too technological or complicated look.

 

The goal is to offer the smart drop to the most faithful users of the evian-at-home.com service by 2013.

CLIENT MANAGEMENT: JULIEN NUZZO / CHARLOTTE DARSY

AGENCY: BETC

AGENCY MANAGEMENT: DOMINIQUE VEROT / GAELLE GICQUEAU / ISABELLE PICOT / XAVIER BLAIRON / ALICE BOULARD / JONATHAN CASSERON

GLOBAL CREATIVE DIRECTOR: REMI BABINET

CREATIVE DIRECTOR: CHRISTOPHE CLAPIER / IVAN BECZKOWSKI

ARTISTIC DIRECTOR: LORIS CORMORECHE / CLEMENT VIDAL

COPYWRITER: FREDERIC PETITPONT

DEVELOPMENT: JOSHFIRE

STRATEGIC PLANNING: SEBASTIEN HOUDUSSE

PRODUCTION: JOSHFIRE