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evian 'Baby & Me' App Launches

31/05/2013
Advertising Agency
Paris, France
20.9k
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BETC Paris extends campaign to allow you to find your inner baby

The dancing evian babies made their return last month with the film Baby&Me – a massive viral success that since its release has got over 100 million views.
 

Now Evian wants to give everyone the chance to try the experience for themselves and discover their inner baby. In order to do this, BETC Digital teamed up with B-Reel and created an app that is available from today. Upload your photo and the app will use advanced facial recognition software to create a baby version of yourself that can be shared with your friends.

 

Try the app out using either of the following links:

App store: http://appstore.com/evianbabyandmeappreloaded

Google Play: https://play.google.com/store/apps/details?id=com.evianbabyandmereloaded.android

Facebook: https://apps.facebook.com/evianbabyandme/


Credits


BRAND: EVIAN 
BRAND MANAGEMENT: Michael Aidan, Laurent Houel, Cécile Turkel, Alexis Thobellem 
RESPONSABLE MEDIA: Benoit Radenne
AGENCY: BETC DIGITAL
AGENCY MANAGEMENT: Karine Dargeou, Stéphanie Mayer, Jonathan Casseron
CREATIVE DIRECTOR: Ivan Beczkowski
ARTISTIC DIRECTOR: Sokphea Pes
COPYWRITER: Emmanuelle Labbe
TECHNOLOGY: Thibault Dargeou
MOBILE APPLICATION DEVELOPMENT: B-REEL

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