Everyday Brits Share Moments of Joy in Lebara Switch and Save Spot

Lebara the British telecommunications company launched its new campaign, Switch & Save, to announce that switching to Lebara saves you money which might allow you to keep doing some of the things you love despite the current cost of living crisis.

The fully integrated campaign, developed by creative agency Double W Worldwide marks a new comic and disruptive approach for the brand. The campaign launches on TV, Radio, and digital channels, highlights a humorous take on a selection of everyday Brits, who all have personal moments of joy: ordering a takeaway, treating your pet and an avid garden gnome collector, all who needn’t sacrifice the moments that make life a little brighter, by simply switching to a Lebara mobile SIM plan. 

The campaign is supported by a poll of over 15,000 new Lebara customers who bought a new Lebara SIM between July & September this year. 80% customers saved over £10 a month, compared to staying on their previous network.

Mayur Jauhari, director of marketing and online at Lebara, said, “The majority of us are having to cut back on spending with the current cost of living crisis. We want people to know that by switching to Lebara, you could save over £10 a month which could help you continue doing some of the things you love that make our lives a little brighter. This campaign reinforces our commitment to offer best value and along with excellent rated customer service and network reliability of Vodafone, Lebara is the smart choice to make. “

Laurence Bray, co-founder Double W Worldwide, said, “Creatively we felt the idea of swapping your mobile network provider needed to be put in the context to what we needn’t cut back on elsewhere in our lives. We’ve all got our own personal hobbies, passions and moments of life that bring joy; so, at a time when we are looking to make financial savings, swapping your phone provider to a better service and make a saving, is a smart choice to make. The creative will lynchpin the integrated campaign, allowing us to use interchangeable characters across all media and help cement Lebara as a leading British value led brand.”