Eventbrite Taps Instrument to Transform Consumer App Experience
As demand for passion-driven experiences and authentic connections continues to grow, Eventbrite, a leading global events marketplace, tapped Instrument, a design and technology company, to transform its consumer app.
With a study revealing that 95% of young adults want to connect their online passions to real-world experiences, Instrument was tasked with turning event discovery into an exciting experience. Over 25 weeks, Instrument developed new UX flows, designed fresh UI screens, and created a scalable design system - all while rapidly prototyping to bring the vision to life.
The result: a more intuitive and personalised event discovery experience, allowing users to easily explore recommendations, browse curated lists and connect with friends - turning the search for their next adventure into an exciting journey of its own. At the same time, it empowers organisers with powerful tools to showcase their events in a way that truly makes the content shine.
“Our refreshed app is designed to make every step of the event journey more intuitive and joyful. By reimagining the design and user journey, we've created something that truly reflects the energy and excitement of live experiences. Thanks to the team at Instrument, we’ve brought this vision to life with our community’s needs at the core, making it easier than ever to discover and connect with events that matter,” says Samantha Wu, CMO at Eventbrite.
“We partnered with Eventbrite to transform how people find events - not just as options, but as meaningful experiences. Together, we built a product that curates what matters, making every discovery and connection more intentional,” says Laurel Burton, CEO at Instrument.
This app refresh is a part of Eventbrite’s new brand system and broader commitment to elevating the event discovery experience and empowering creators to reach the right audiences. To enhance the experience of discovering and sharing live events, Eventbrite has unveiled a new brand identity, led by BUCK, a global design company. The new Eventbrite experience is available now in all Eventbrite markets. Download it from the App Store or Google Play to bring your events to life.
