European Payments Initiative Partners with DEPT®

As it looks to revolutionise the European payments landscape, the European Payments Initiative (EPI) has appointed global digital agency DEPT® as its European partner for Wero, spearheading Influencer Marketing and Community Management efforts, driving both B2C and B2B initiatives from concept to execution. The innovative payment solution Wero, crafted in collaboration with leading European banks and payment service providers, is set to build new standards for payments in Europe.

Backed by 16 major European banks, the European Payments Initiative (EPI) is on a mission to unify payments across the continent. At the forefront of this mission is Wero, a cutting-edge digital wallet designed to facilitate seamless transactions for consumers and merchants alike. Originally launched as a peer-to-peer (P2P) instant payment solution, Wero will soon empower users with next-generation payment capabilities for all retail transactions.

DEPT®’s scope is to elevate Wero’s presence with a bold, social-first strategy that will make it Europe’s preferred payment method. By leveraging influencer campaigns, DEPT® will connect Wero with audiences who are new to the payments sector, ensuring the brand resonates with their interests. In the B2B space, Wero aims to emerge as a thought leader and an indispensable payment solution.

“We’ve truly loved our interactions with EPI/Wero during the pitching process, it made our
hearts pump harder and our brains work faster. We’re excited to show the ease and
convenience of using Wero in Europe, and our strategy, influencers, and creators will help
bring Wero to life.” said Rens Verweij, VP of creative strategy, Europe at DEPT®.

The campaign will initially launch in Belgium, France, and Germany, with plans to expand
into Luxembourg, the Netherlands, and other European markets as Wero becomes
available. The rollout will begin in March 2025 across TikTok, Instagram, LinkedIn, and
Facebook.